Gel-Based, Hydrating Face Primer for Long-Lasting Makeup & a Smooth, Dewy Finish

e.l.f. Power Grip Primer is a popular gel-based face primer designed to help grip makeup for longer-lasting wear while giving the skin a smooth, hydrated, and dewy-looking finish.

Featuring a unique sticky gel texture, the primer creates a tacky base that helps foundation and other complexion products adhere better to the skin. The formula is enriched with Hyaluronic Acid, helping provide hydration while preparing the complexion for makeup application.

Suitable for a wide range of skin tones, this clear primer is an excellent choice for everyday makeup, special occasions, soft glam, and full-glam looks.

Key Benefits

• Grips Makeup: Creates a tacky base that helps makeup adhere to the skin for extended wear.
• Helps Improve Makeup Longevity: Keeps foundation and complexion products looking fresh for longer.
• Hydrating Formula: Infused with Hyaluronic Acid to help attract and retain moisture.
• Dewy-Looking Finish: Helps give the complexion a fresh, hydrated glow.
• Smooth Makeup Base: Prepares the skin for easier and more even foundation application.
• Clear Gel Formula: Applies clear, making it suitable for different skin tones.
• Non-Greasy Feel: Provides grip and hydration without the feel of a traditional heavy cream primer.
• Versatile Use: Works with foundation, concealer, skin tint, and other complexion products.
• Vegan & Cruelty-Free: Made according to e.l.f. Cosmetics’ vegan and cruelty-free standards.

Key Ingredient – Hyaluronic Acid

Hyaluronic Acid

Hyaluronic Acid is a popular hydrating skincare ingredient known for its ability to help attract and retain moisture.

In e.l.f. Power Grip Primer, Hyaluronic Acid helps keep the skin feeling hydrated while the gripping gel formula prepares the complexion for makeup.

This combination makes the primer ideal for anyone looking for both makeup grip and hydration in a single product.

Unique Gripping Gel Texture

One of the standout features of e.l.f. Power Grip Primer is its tacky gel texture.

Once applied, the primer develops a slightly sticky feel that is intentional—it helps provide a surface for foundation and other makeup products to grip onto.

For best results, allow the primer to set briefly before applying foundation.

How to Use

Step 1: Start with clean, moisturized skin.

Step 2: Apply an even amount of e.l.f. Power Grip Primer across the face using clean fingertips.

Step 3: Gently pat and press the primer into the skin rather than aggressively rubbing it.

Step 4: Allow approximately 30 seconds for the primer to set and become tacky.

Step 5: Apply your preferred foundation, skin tint, concealer, or other complexion products.

Pro Tip

Use a gentle pressing motion when applying foundation over the primer to help maintain the gripping layer underneath.

Why Choose e.l.f. Power Grip Primer?

A good primer can make a noticeable difference in how makeup applies and wears throughout the day.

e.l.f. Power Grip Primer combines the benefits of a hydrating primer with a powerful makeup-gripping base. Instead of simply smoothing the skin, its tacky gel texture helps create a surface that foundation can adhere to more effectively.

At the same time, Hyaluronic Acid provides moisturizing benefits, helping the complexion appear fresh, hydrated, smooth, and dewy.

Perfect for Everyday & Full-Glam Makeup

Whether you’re applying a lightweight skin tint for everyday wear or creating a full-coverage makeup look for a special occasion, e.l.f. Power Grip Primer provides a versatile base.

It works particularly well for:

• Everyday makeup
• Long-wear makeup looks
• Soft glam
• Full-glam makeup
• Foundation preparation
• Dewy makeup looks
• Special occasions
• Photography and event makeup

Recommended Makeup Routine

Skincare → Sunscreen → e.l.f. Power Grip Primer → Foundation/Skin Tint → Concealer → Blush/Bronzer → Setting Products

Allow your skincare and sunscreen to settle before applying the primer for the best makeup application.

Makeup Grip + Hydration in One Step

With its combination of Hyaluronic Acid, hydrating benefits, and gripping gel technology, e.l.f. Power Grip Primer makes it easy to prepare your skin for a smoother and longer-lasting makeup look.

The clear formula works across different skin tones, while the dewy finish helps create a fresh and healthy-looking complexion.

Package Includes

1 × e.l.f. Power Grip Primer

Important Information

For external use only. Avoid direct contact with the eyes. Patch testing is recommended if you have sensitive skin. Discontinue use if irritation occurs.

Individual results may vary depending on skin type, skincare products, foundation formula, and application technique. Always check the original packaging for the latest ingredient list, directions, warnings, and product information.